Professor Kerry Courneya labels Macmillan Move More programme as a world class solution

 

kerry courneya

 

Professor Kerry Courneya visited Ulster University last month to deliver two seminars in relation to physical activity and cancer, discussing it’s importance with some of the key stakeholders in Northern Ireland. Professor Courneya is the Canada Research Chair in the Faculty of Physical Education and Recreation at the University of Alberta in Edmonton, Canada. He is widely regarded as a world expert in the field of cancer and physical activity with research interests in the outcomes and determinants of physical activity, as well as behaviour change interventions. He is leading a global randomised control trial looking at a one year behaviour change intervention following a diabetes prevention protocol.

Professor Courneya delivered a seminar to academics and researchers entitled “Exercise & cancer outcomes: From observational studies to randomised trials”, where he presented the findings of many research projects which demonstrated an eclectic range of benefits for people living with cancer becoming and remaining active. The following day, Professor Courneya visited the Cancer Centre at Belfast City Hospital where he spoke enthusiastically about “Promoting physical activity in cancer survivors: From research to practice”. Drawing on his experience from working in Canada, Israel, Australia and many other countries throughout the world, Professor Courneya described the Macmillan Physical Activity Behaviour Change Care Pathway as ‘phenomenal’ and ‘world leading’. During his visit, Professor Courneya also took time out to meet with Macmillan’s Physical Activity Lead, Jo Foster, and Physical Activity Manager (Northern Ireland), Diarmaid McAuley. His endorsement of Macmillan’s approach will continue to inspire Macmillan to support people living with and beyond cancer to adopt and sustain an active lifestyle.

Professor Courneya’s visit to Northern Ireland was hosted by Ulster University’s Sport & Exercise Research Institute, the Institute for Nursing & Health Research, and the Belfast Health & Social Care Trust, with the support of Macmillan Cancer Support.

 

Using local media to promote your physical activity service

nacer chaldi

Tottenham After Cancer Exercise physical activity service for people affected by cancer has been extremely proactive in using local and national media and their link with the Tottenham Hotspur Football Club to promote their opportunities. The service is following our behaviour change approach pathway, putting our marketing toolkit into action. The service has recently appeared in the Evening Standard, Haringey News, ITV Text Santa and Sky Sports.

The service recently celebrated its one year anniversary where Tottenham Hotspur midfielder, Nacer Chaldi, took part in some aerobic, stretching and relaxation exercises. Nacer said:

“This project is close to my heart and I am extremely proud of the work my club and Macmillan Cancer Support are doing to help improve the wellbeing of so any people who have been affected by cancer. It is inspiring for me to meet people who are living with, or been affected by cancer, but are remaining positive and doing what they can to fight it with the help of this fantastic project”.

Nacer tweeted the photo to his social media followers which resulted in 265 likes and 63 retweets.

The service also uses case studies in match day programmes to promote the programme and to advertise the benefits that physical activity can have for people living with or beyond cancer. Recently they filmed a session at Whittington hospital as part of the ITV Text Santa campaign. The video shows an physical activity professional from the project explaining the benefit of physical activity for individuals living with a cancer diagnosis and two case studies explaining how the project has impacted their life. See the video here