This knowledge exchange workshop, held on 3 June in Sheffield and 25 June in Wales, provided a forum for the project leads and service development teams to discuss their marketing service requirements. It addressed the challenges projects faced with healthcare professionals referring in and provided tips and tactics tools for the future.
The workshop brought some new perspectives about the variation in local services and the crossover with other Macmillan services including the recovery package that is already encouraging innovation in the sector. There was also much discussion about support involving Macmillan Development Managers and their role of in terms of their efforts to ensure service development support to projects.
The workshop started with a national update from the team on our new project lead guide and our branded Macmillan questionnaire which is now available to download on Teamspace. A sports update was provided with information on an exciting new ‘No Strings’ pilot with Badminton National Governing Body of Sport. Information was provided on our ‘Ask, advise, act’ webinar training sessions and the abstracts of the feasibility study were shared.
One of the main themes of the workshop was gathering information on what the attendees thought should be included in the marketing toolkit. Suggestions included new case studies, social media guidance, videos and evidence based presentations. This provoked a good discussion in the breakout groups which had a combination of project leads, service development teams, academics and other experts. Later, after some scene setting presentations, there were more group discussions to identify ways of improving marketing for projects helped by contributions on the challenges.
One theme that came up several times was ideas around making improvements to referrals from GPs there were some signs of improvement across projects. There were already positive changes in the way that healthcare professionals were already trying to engage with the projects. The team provided updates on the development of training for Healthcare Professionals and digital support for behaviour change through our BMJ module access code and learnzone.
The attendees fed back that the main benefit of the workshop was that it improved their understanding of the work that the physical activity team do and understanding of the contributions that different types of organisations make to successful projects, and the challenges that each faces in doing so.
The host project presentations brought knowledge of the needs and requirements of project leads, along with current activities on offer and approaches to the physical activity behavior change care pathway. Each host presentation was concluded with a powerful service user journey, we heard Dot and Denton’s journey in Sheffield and Angela’s inspirational journey in Wales.
During the workshop participants worked together to understand the future challenges faced by projects, and looked at how marketing may be used to overcome these issues.
- Create a knowledge hub where resources, tools and information can be accessed and shared.
- Facilitate networking opportunities for those with a role in running and supporting Physical Activity projects for people living with and beyond Cancer.
- Supporting those working at local level to access the latest research and information.
- Network and work together to solve some of the challenges projects might be facing.
A link to the other programmes discussed and tools can be found through the links below:
Referral tactics tool -The referral tactics tool for identifying what tactic to use to increase referrals and resources to support it are at the link below. https://makesportfun.formstack.com/forms/referral_tactics
Please get in touch if you would like to host an event and to let us know what topics you would like to see covered at future events, we will be incorporating your feedback into future events to ensure they meet your needs.
Please keep sending through your case studies which we will feature on our new Physical Activity blog and Newsletter and please keep following us on @MacMoveMore to see what’s going on.
The next two available workshops are:
– Scotland TBC
– Lincolnshire on Thursday 19th November
To get a better understanding of the information shared, take a look at the presentation slides:
To book your place please contact email@example.com